I love engaging internal audiences, helping members navigate their care and coverage, and differentiating the brand with prospective customers.

Among my video highlights, I oversaw the Thriving Heights series for Kaiser Permanente Dental.

We rolled out the first video in our new Thriving Heights series in February 2018 for National Children’s Dental Health Month. The short cartoon features a lovable cast of furry characters with tips for kids (and kids at heart) on how to set themselves on the path toward a lifetime of healthy smiles.

We also created an animated brushing soundtrack set to a catchy tune. The song is two minutes long — the ideal length of time to brush twice each day.

The integration of medical and dental health is a key component of Kaiser Permanente’s singular value proposition. Thriving Heights is an opportunity to differentiate the brand and showcase our leadership in dental and total health excellence.

My work on the Thriving Heights campaign included planning, script and creative consultation, deployment strategy, and ongoing evaluation and optimization.

Additionally, I managed two brand video and photo shoots to capture the member perspective and separate us from our competitors.

I have significant experience overseeing the end-to-end physical and electronic magazine and newsletter creation process, from concepting to writing, editing, and vendor management. Many of those publications are for employee eyes only, but I’m happy to share external-facing magazines from my previous position as communications director for a private high school.

I’ve received numerous public relations awards for work such as a National Children’s Dental Health Month promotional campaign that garnered local and national media coverage (including an ABC News TweetChat that reached more than 3.8 million people) and contributed to a 37% increase in pediatric dental appointment bookings.

I also led the media outreach for a major public health event that provided more than $80,000 in donated medical and dental care to 190 uninsured and underserved children (more than 25 pre- and post-event media hits, including segments from three of the four local TV stations in their first block of news).

I take a cross-channel approach to communications, and social media is an essential tool in the toolbox.

I got my start in newspapers interning for Willamette Week, where I left my mark by exposing some misleading Tillamook Cheese advertising that ultimately led to the company changing its packaging to be more transparent about the source of its ingredients. From there I moved to the Corvallis Gazette-Times, where I covered Oregon State University and authored an arts and entertainment column. Next, I took a position as a features writer for The Columbian, earning awards for my consumer and lifestyle reporting. When I left journalism for in-house public relations, I continued to freelance for The Oregonian and The Columbian.

I’ve planned and overseen multiple photo and video shoots (from developing creative briefs, shot lists, and scripts through post-production and deployment of final assets) and ad campaigns (OOH, digital display, social, print, radio, and TV). Kaiser Permanente’s Dental Program saw a 30% membership increase during my tenure.

It’s been a privilege to write promotional materials for PRSA Oregon and Portland Center Stage at The Armory.