Among my video highlights, I oversaw the Thriving Heights series for Kaiser Permanente Dental.

We rolled out the first video in our new Thriving Heights series in February 2018 for National Children’s Dental Health Month. The short cartoon features a lovable cast of furry characters with tips for kids (and kids at heart) on how to set themselves on the path toward a lifetime of healthy smiles.

We also created an animated brushing soundtrack set to a catchy tune. The song is two minutes long — the ideal length of time to brush twice each day.

The integration of medical and dental health is a key component of Kaiser Permanente’s singular value proposition. Thriving Heights is an opportunity to differentiate the brand and showcase our leadership in dental and total health excellence.

My work on the Thriving Heights campaign included planning, script and creative consultation, deployment strategy, and ongoing evaluation and optimization.

Additionally, I managed two brand video and photo shoots to capture the member perspective and separate us from our competitors.